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What is ROAS?

ROAS stands for return on ad spend. It is a metric measuring the revenue generated for every dollar spent on advertising. ROAS is calculated by dividing revenue by ad spend.

What is ROAS? ROAS measures the revenue earned for every dollar spent on advertising.

  • Calculation: Revenue ÷ Ad Spend

  • Example: $100 Revenue / $10 Spend = 10:1 ROAS (You made $10 for every $1 spent).

Why track it?

  • Measures campaign efficiency.

  • Highlights your most profitable channels.

  • Guides smarter budget allocation.

4 Ways to Boost ROAS:

  1. Targeting: Narrow your audience to increase relevance.

  2. Creative: Ensure visuals and copy are high-quality and informative.

  3. Testing: Run A/B tests on headlines and CTAs to optimize performance.

  4. Tracking: Review metrics regularly to catch issues early.